Path Home Shows 2011 Show Archive April 2011 Show 1117 Made in Oklahoma Coalition Reception

Made in Oklahoma Coalition Reception

Each year the Made in Oklahoma Coalition meets with lawmakers at the state capitol to discuss the impact MIO has on Oklahoma.
Made in Oklahoma Coalition Reception

Oklahoma Coalition

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Made in Oklahoma Coalition
Oklahoma Department of Agriculture, Food, and Forestry

Show Dates

Show 1117: Made in Oklahoma Coalition Reception

Air date: April 24, 2011

 

Transcript

COURTENAY DEHOFF:  WELL EACH YEAR THE MADE IN OKLAHOMA COALITION MEETS WITH LAWMAKERS AT THE STATE CAPITOL TO DISCUSS THE IMPACT MIO HAS ON OKLAHOMA.  OUR ANDY BARTH WAS THERE.

ANDY BARTH:  FROM FINE WINES…

[TALKING DURING RECEPTION]

TO THE DESSERT TABLE…

THE MADE IN OKLAHOMA COALITION CELEBRATED ITS SUCCESS IN A MADE IN OKLAHOMA WAY.

GOVERNOR MARY FALLIN:  THE MADE IN OKLAHOMA COALITION IS SO IMPORTANT TO THE STATE OF OKLAHOMA.

ANDY:  GOVERNOR MARY FALLIN SAYS THE MADE IN OKLAHOMA COALITION HAS HELPED PUT OKLAHOMA AGRICULTURE ON THE MAP.

GOVERNOR FALLIN:  IT GIVES US A VENUE FOR OKLAHOMA MADE PRODUCTS, TO BE ABLE TO BRING THEIR PRODUCTS TO THE MARKETPLACE, TO HAVE A COALITION THAT WILL HELP THEM PROMOTE THEIR PRODUCTS, CERTAINLY HELPS US CREATE A SYNERGY TO WHERE WE BUILD GREAT RELATIONSHIPS, NOT ONLY WITHIN OKLAHOMA, BUT ALSO ACROSS THE NATION, EVEN ACROSS THE WORLD.

ANDY:  AND GOVERNOR FALLIN SAYS ASIDE FROM THE AGRICULTURAL IMPACT, THE COALITION ALSO BRINGS JOB OPPORTUNITIES.

GOVERNOR FALLIN:  NOT ONLY DOES IT HELP THE OKLAHOMA AGRICULTURAL MARKETPLACE, BUT IT ALSO HELPS CREATE JOBS, HELPS CREATE REVENUE, HELPS FRANKLY WITH OUR RURAL WAY OF LIFE.

ANDY:  AND FOR REPRESENTATIVE DON ARMES THIS RURAL WAY OF LIFE IS SOMETHING HE SAYS WE SHOULDN’T FORGET.

DON ARMES:  WELL IT’S HUGE; WE’RE A BIG AGRICULTURAL STATE. WE TEND TO FORGET THAT SOMETIMES.  SOMETIMES THE OIL BOYS THINK THEY RUN THE WORLD, SOMETIMES THE MILITARY GUYS THINK THEY RUN THE WORLD. ALL THOSE ARE IMPORTANT PIECES OF OUR ECONOMY BUT OUR AG ECONOMY IS A BIG DEAL IN OKLAHOMA.

ANDY:  SENATOR RON JUSTICE SAYS VALUE ADDED PRODUCTS ARE A KEY FACTOR IN OKLAHOMA’S AG MARKET.

RON JUSTICE:  YOU KNOW, WHEN WE CONSIDER THE FACT THAT AGRICULTURE IS ONE OF THE TOP THREE ECONOMIC DRIVERS IN OUR STATE, THEN WE ADD TO THAT THE VALUE ADDED PART OF THE PRODUCTS THAT ARE GROWN HERE, AND RAISED HERE, BOTH CROPS, LIVESTOCK, ALL OF THOSE THINGS, THEN THAT’S A REAL ECONOMIC BENEFIT TO OUR STATE.

ANDY:  AND WITH ALL THE EVENING’S CELEBRATION, SENATE MAJORITY LEADER MIKE SHULZ SAYS THERE IS STILL OPPORTUNITY FOR GROWTH.

MIKE SCHULZ:  YOU KNOW, I THINK TOO MANY TIMES THAT THE ACTUAL PRODUCER OF THE RAW PRODUCT, UH THE GRAIN AND THE MEAT AND THE LIVESTOCK, YOU KNOW, WE DON’T THINK IN ENOUGH TERMS OF THE END PRODUCT.  AND I THINK THIS IS A GREAT REMINDER TO US THAT FOLKS WE HAVE TO PUT A PRODUCT ON THE TABLE OR ON THE SHELF THAT THE CONSUMER WANTS TO BUY.   AND, THERE IS AN OPPORTUNITY THERE IF WE WILL GO SEE WHAT THE MARKET WANTS, WHAT THE CONSUMER WANTS, AND THEN GROW AND PROCESS PRODUCTS FOR THAT.

ANDY:  THE MADE IN OKLAHOMA COALITION NOW HAS 42 COMPANIES INVOLVED IN THEIR PROGRAM. AND SENATOR DAVID MYERS SAYS THEY ARE RESPONSIBLE FOR PUTTING FOOD ON OUR TABLES.

DAVID MYERS:  IF YOU HAVE ANYTHING TO DO WITH FOOD, LIKE EAT IT OR PRODUCE IT, YOU KNOW, YOU OWE THAT TO SOMEBODY OUT THERE IN THE AGRICULTURE INDUSTRY BECAUSE THEY PRODUCE IT.  WE FEED THE WORLD ACTUALLY.

ANDY:  AND TWO OF THOSE PRODUCERS ARE DENNIS AND ELAINE FLAMING OF PLYMOUTH VALLEY CELLARS.

ELAINE FLAMING:  WE HAVE A VINEYARD THAT WE HAVE UM STARTED FROM SCRATCH ON UP AND THEY HAVE BEEN VERY HELPFUL IN RESOURCES AND MARKETING.  AND, OF COURSE, WITH OUR GRAPES WE CONVERT INTO WINE, AND THAT HAS PROBABLY BEEN THE MOST RESOURCEFUL IS THEIR NETWORKING WITH US.

ANDY:  AND DENNIS SAYS THE COALITION IS A GREAT RESOURCE FOR BUSINESS GROWTH.

DENNIS FLAMING:  THE FARMER AND THE SMALL BUSINESS PERSON IS ABLE TO HAVE A SIDE INCOME WHICH CAN GROW INTO A FULL TIME INCOME AND BUSINESS.

ANDY:  PRODUCING AND PROMOTING AGRICULTURE, OKLAHOMA’S OLDEST AND MOST VALUABLE RENEWABLE RESOURCE.  I’M HERE WITH THE MADE IN OKLAHOMA COALITION’S EXECUTIVE DIRECTOR, RICHARD WASSON.  MR WASSON, WHY IS THE MADE IN OKLAHOMA COALITION GOOD FOR OKLAHOMA?

RICHARD WASSON:  WELL, WE EMPLOY 20,000 OKLAHOMANS.  COLLECTIVELY, THE COMPANIES THAT ARE PART OF THE COALITION, MIO, DOES ABOUT 3 BILLION DOLLARS IN SALES; SO, ECONOMICALLY IT IS VERY GOOD FOR THE STATE OF OKLAHOMA.

ANDY:  NOW GO AHEAD AND TELL ME A LITTLE BIT ABOUT THE EXPORTING PROCESS, NOT ONLY FROM THE STATE OF OKLAHOMA, BUT TO THE SURROUNDING AREAS.

WASSON:  WELL OUR MAJOR FOCUS HAS BEEN HERE IN OKLAHOMA, THE GROWTH OF THE COMPANIES AND THE WAY THAT WE ARE, YOU KNOW, TRYING TO EXPAND OUR BASE.  WE’VE MOVED INTO TEXAS AS A PRIMARY MARKET, TRYING TO BRING THOSE TAX DOLLARS BACK INTO OKLAHOMA.  WE ALSO DO THINGS IN ARKANSAS, MISSOURI, KANSAS; SO, YOU KNOW, WE’RE REAL STRONG IN THE BORDERING STATES; SPECIFICALLY IN OKLAHOMA AND TEXAS THOUGH.

ANDY:  NOW THERE’S A LOT OF COMPANIES ALREADY IN THE COALITION, WHAT HAPPENS WHEN A NEW COMPANY WANTS TO COME IN?  HOW DO THEY GET INVOLVED AND LEARN THE ROPES?

WASSON:  THE COALITION WAS FORMED TO HELP THOSE MAJOR COMPANIES THAT ARE, WHAT WE DESCRIBE AS, IN THE MAIN STREAM OF DISTRIBUTION; BUT HAVE THEIR OWN MARKETING PROGRAMS THAT ARE IN DISTRIBUTION AND OUT IN THE RETAIL COMMUNITY.  BUT WE CERTAINLY WELCOME AND WOULD LIKE TO HELP MENTOR THESE SMALLER COMPANIES TO COME IN AND SEE WHAT IT REALLY TAKES TO GET INTO BUSINESS.  AND, UH, IT’S BEEN VERY EFFECTIVE; WE’VE HAD SEVERAL SMALL COMPANIES THAT HAVE COME IN AND THEY’VE GROWN AND ARE OUT IN THE MARKETPLACE.

ANDY:  NOW AROUND THE STATE WE CAN SEE A LOT OF PAPER TOWELS THAT HAVE THE MADE IN OKLAHOMA LOGO ON THEM, GO AHEAD AND TELL ME A LITTLE BIT ABOUT THAT PROJECT.

WASSON:  THE COALITION HAS TWO MAJOR PROGRAMS A YEAR; ONE IN APRIL, THAT’S BEEN DECLARED MADE IN OKLAHOMA MONTH, AND OCTOBER, WHICH WE ALWAYS GENERATED FOOD FOR FEEDING OKLAHOMA’S HUNGRY.  THE RETAIL COMMUNITY THAT WE SERVICE HERE IN OKLAHOMA, CAME TO US AND SAID, PEOPLE ARE HUNGRY NOT ONLY IN OCTOBER, BUT EVERY MONTH OF THE YEAR, WHAT CAN YOU DO?  SO TO HELP FUND A PROGRAM ON AN ONGOING BASIS, WE DEVELOPED THE MADE IN OKLAHOMA PAPER TOWEL PROGRAM.  TODAY, WE’VE GENERATED OVER A $100,000 THAT’S GONE INTO THE BACKPACK FOR KIDS PROGRAM.  IF THE CONSUMERS SEES THE TOWELS IN THE STORE, SHE’LL SEE A COLLAGE PICTURE OF ALL THE MADE IN OKLAHOMA COMPANIES THAT ARE PART OF THE COALITION.  ON ONE SIDE IS A STORYBOARD ABOUT THE ECONOMIC IMPACT OF SUPPORTING OKLAHOMA AND OKLAHOMA FOOD PRODUCTS; AND, THE OTHER SIDE IS A STORYBOARD THAT ONE IN FIVE CHILDREN IN THE STATE OF OKLAHOMA IS CHRONICALLY AT RISK OF GOING TO BED HUNRY.  AND, THE OPERATIVE WORD THERE IS CHRONICALLY, BECAUSE MANY OF THEM WOULD NOT EAT WITHOUT THE SCHOOL LUNCH PROGRAM.  SO WE’RE VERY PROUD THAT WE’VE BEEN ABLE TO GIVE BACK.  OUR MISSION STATEMENT IS TO BUILD CONSUMER AWARENESS AND BRAND LOYALTY FOR MADE IN OKLAHOMA PRODUCTS.  BUT, PART OF THE UNWRITTEN PART OF THAT IS THAT, WE WANT TO GIVE BACK TO THOSE THAT SUPPORT US, AND WE DO THAT THROUGH THE TWO FOOD BANKS, ONE IN EASTERN OKLAHOMA, THE COMMUNITY FOOD BANK OF EASTERN OKLAHOMA AND THE REGIONAL FOOD BACK HERE IN OKLAHOMA CITY.