Path Home Shows 2010 Show Archive October 2010 Show 1040 Made In Oklahoma Program

Made In Oklahoma Program

This week we begin what will be an ongoing look at the Made in Oklahoma Program. A coalition of Oklahoma food producers, processors, and manufacturers who work together to promote brand awareness and consumer loyalty for Oklahoma food products.
Made In Oklahoma Program

Made in Oklahoma

For more information visit this link:

Made In Oklahoma Coalition

Show Dates

Show 1040: Made In Oklahoma Background

Air date: October 3, 2010

 

Transcript

Rob:  Well, this week we begin what will be an ongoing look at the Made in Oklahoma program, a coalition of Oklahoma food producers, processors, and manufacturers who work together to promote brand awareness and consumer loyalty for Oklahoma food products.

Animated Male Voice:  Boy howdy.  It’s April, that means it’s Made in Oklahoma month.

Rob:  You probably recognize most of the brands.

Animated Male Voice:  Its Oklahoma companies that make all that tasty chow!

Rob:  But what you may not know is the economic impact they have on our state.

Male Voice:  The most important part of our Made in Oklahoma companies is they provide a lot of jobs, over 20,000 jobs in the state of Oklahoma.

Animated Male Voice:  Whoo haw!!

Rob:  And that is something to get excited about, with annual sales of 3.5 billion dollars.

Animated Male Voice:  An Oklahoma Recipe Roundup!

Rob:  Vern Lawson is the group’s president.

Vern Lawson:  And over 80% of the product that we make actually goes out of state, and brings those dollars back in to Oklahoma.

Rob:  Which is why the Oklahoma legislature helps support Made in Oklahoma’s marketing efforts.  State Representative, Don Armes.

Don Armes:  We’re making Made in Oklahoma products out of our Oklahoma agriculture products, and the, the most important piece of that is we’re promoting these Made in Oklahoma products, here in Oklahoma.  And they also have the deal in Texas, which is really working good, where we’re kind of promoting Made in Oklahoma in Texas too, which I just love, I think that’s wonderful.  But it’s very important to our Oklahoma economy.  These companies work very hard.  It’s kind of like if you live in a small town, buying local.  I mean, we want people in Oklahoma to buy these products, because these are companies that are right here at home, and that we want to support.

Rob:  Businesses that whether small or large can now market their products all around the world; Terry Peach is Oklahoma’s Secretary of Agriculture.

Terry Peach:  I think the Made in Oklahoma Coalition is a perfect example of how small Oklahoma businesses can join together and partner with middle-size and larger businesses to benefit from all their marketing strategies and to be able to move in that commercial marketing area that many of these companies couldn’t afford to do individually.

Animated Male Voice:  Be sure to show your support of all those Oklahoma companies!

Rob:  Something Lieutenant Governor Jari Askins says makes Made in Oklahoma companies not only good for you, but good for Oklahoma.

Jari Askins:  Anytime that we can promote Made in Oklahoma, in my mind, we serve two functions, by advertising outside of the state about Made in Oklahoma products it helps us advertise Oklahoma, and, and from a tourism standpoint or an economic development standpoint that’s always a good thing.  A small business advocate for the state of Oklahoma, these companies represent some of the best and longest time businesses that we’ve had in our state.  Many of them are multi-generational.  So the ability to show the tenacity of families who want to live in Oklahoma, want to do business in Oklahoma, only sounds good for Oklahoma’s future.