Path Home Shows 2010 Show Archive August 2010 Show 1035 DECA Going Green

DECA Going Green

Value Added: An old Native American proverb says, "We don't inherit the land from our grandparents; we borrow it from our children." That concept is teaching some Oklahoma students the value of marketing a cleaner environment.
DECA Going Green

Going Green

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Oklahoma DECA

Show Dates

Show 1035: Value Added - DECA Going Green

Air date: August 29, 2010



Rob: An old Native American proverb says, “We don’t inherit the land from our grandparents; we borrow it from our children,” a concept that’s teaching some Oklahoma students the value of marketing to a cleaner environment. Here’s our Alisa Hines.

Alisa: If every home in America replaced just one regular incandescent light bulb with an equivalent fluorescent bulb, in one year our nation would save enough energy to light more than three million homes. Compact fluorescent bulbs use up to 75 percent less energy and can last 10 times longer than standard bulbs, which is why a group of DECA marketing students are trying to change the world, one light bulb at a time.

Alisa: For Leah Babb and Ryan Symes, changing a light bulb is just a typical day at school.

Ryan Symes: The program is we’re helping OG&E and we’re also changing a hundred light bulbs. It’s the hope that we’ll also get the schools to change the light bulbs. They are more expensive, but they do last a whole lot longer.

Leah Babb: They’re definitely worth it, definitely worth it. At my house that’s what we use.

Alisa: Marketing education instructor Candice Curry says her light bulb came on to teach marketing using an issue young people care about.

Candice Curry: I was watching MTV, and they did a survey, and they said the No. 1 concern for young adults was the environment. So as a marketing teacher I thought, “What better way to introduce green marketing to my students?”

Alisa: An experience her students say is a great way to learn the tricks of the trade.

Babb: I thought it was really cool that we were actually going to be involved because we’re marketing. So I wasn’t sure how that would play into thinking green, but it really has. We’ve done a lot, so it’s been pretty cool.

Alisa: And ambitious. They’re not only changing light bulbs at school, but they’re trying to get the whole community involved by selling re-useable shopping bags.

Babb: These bags are to cut down on the cost or the use of paper and plastic, you know. We’re trying to cut down on that so people running to the grocery market, you know, after work, they can pick up bread, milk, stick it in one of these little bags and not have to worry about having plastic or paper and having to recycle that.

Alisa: A concept that’s not only good for the environment, but also a learning experience as well.

Babb: We learned to go green, to think green, to think about our environment. Preparing the future for that and making the environment more safe for us and our future generations.

Symes: Thinking green is most crucial to our future. It’s just needed. Most people just turn away and walk away from it. So I’m glad that we’re actually taking an interest and going for it.

Alisa: Now each year Americans throw away over 100 billion plastic bags with only about 2 percent of those ever being recycled.

Rob: Well, the shopping bags the DECA students are selling are made from material donated by a high-end design house in Dallas. If you would like to get your hands on one of these environmentally friendly bags, we have more information on our website at Just click on our “Going Green” story.