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Animal ID

Protecting our food supply no matter the threat is an on-going battle and when an incident does occur, increasingly, we can track where the contamination took place and contain it. One weapon the livestock industry is using is called Animal I.D.
Animal ID

Animal identification

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Show Dates

Show 0919: Animal ID

Air date: May 10, 2009



Rob:  Well protecting our food supply, no matter the threat, is an on-going battle.  And when an incident does occur, increasingly, we can track where the contamination took place and contain it.  One weapon the livestock industry is using is a program called animal ID.  Our Russ Jowell shows us how.

Russ:  For cattle rancher, John Hassell, keeping track of his herd is now just a mouse click away.

John Hassell:  We’re designing products to help the U S beef industry and its particular characteristics adopt a better tracking solution for cattle.

Russ:  A solution that will not only give producers more information about their animals, but will also expedite the process by which that information is collected.  It’s called active tagging, a practice that’s bringing the age old task of telling one cow from another into the digital age.

David Lalman:  It’s going to help producers use animal ID more and more for marketing opportunities as well as management.

Russ:  David Lalman is a beef cattle specialist at Oklahoma State University, and says that producers who utilize the active tagging system not only streamline the management of their herds, but also add informational value to their end products.

Lalman:  There’s more and more marketing programs that provide a premium in the market for cattle that are age and source verified.  The new animal identification systems and companies that transmit that information are available to producers, and they’re generating premiums right now.

Russ:  Premium marketing opportunities that extend well beyond our national borders.

Hassell:  Australia has a much better RFID system in place now, and Japanese and South Koreans have much more faith in the tracking and quality of their meat.  So, the idea is that the U S beef industry will regain market share by implementing a better, more superior program than other countries like Australia.

Russ:  And better, doesn’t necessarily mean bigger.  Hassell’s tagging system takes full advantage of wireless technology, saving time and labor for producers while reducing the potential for error that older systems may pose.

Hassell:  There is no need for single file reading or single file filtering.  You can have a handheld reader in your hand by the side of an alleyway with a group of cattle coming toward you and be able to scan all their ID numbers in real time.

Russ:  A process that will go a long way in helping producers market their beef as a quality product that consumers can feel good about.

Lalman:  Producers have to verify that the cattle have been managed in a certain way, and they have to validate, you know, that they have done what they say they have done.

Russ:  Making it easier for Oklahoma’s cattle producers to provide healthy, quality, beef products.